Counterpoint

Overview

I led a brand audit and refresh for DMV area BPM technology company Counterpoint. The client provided an in-progress, unfinished logo that was used as the starting point for the final mark, which I then included in the design of new collateral. After the brand audit I designed a website and worked with internal client development teams to build the website. The client needed an "interim" site that could be designed and built quickly. This piece would serve as a stopgap measure before more investment in a larger website. The result was a single-scroll website that strategically presented information about the company and captured potential leads.